The COVID-19 pandemic has hit seniors particularly hard, with higher rates of hospitalizations and deaths than any other age group. But now that the pandemic is beginning to wane, it’s important to continue to protect this vulnerable population. As The New York Times notes, “Even as the pandemic eases, remote services will remain important for many older adults, who may still feel more comfortable avoiding crowded spaces and public transportation.”

How Businesses Can Prioritize the Needs of Seniors During the Pandemic and Beyond

Offering remote services and online options can be a great way for businesses to protect seniors. This might include “telehealth appointments, online ordering and delivery of groceries and medications, and virtual social activities.” By providing these types of services, businesses can help seniors avoid potentially risky in-person interactions.

In addition to remote services, it’s important for businesses to take steps to create safe environments for in-person interactions. This might include “enforcing mask mandates and other safety protocols, providing hand sanitizer and disinfecting frequently touched surfaces, and limiting the number of people in a given space.” By making their spaces safe and welcoming for older adults, businesses can help this population feel more comfortable and engaged.

As the article notes, “businesses that take steps to make their spaces safe and welcoming for older adults are likely to benefit in the long run, as these consumers continue to spend and engage with businesses.” By prioritizing the needs of seniors, businesses can build lasting relationships with this valuable consumer group.

Finally, businesses can partner with senior-serving organizations to better understand the needs of this population and offer targeted support. This might include “hosting educational events or sponsoring social activities, as well as offering discounts or other incentives for seniors.” By working with organizations that serve seniors, businesses can gain insights into the unique needs and preferences of this population and develop tailored solutions that meet those needs.

Protecting seniors during and after the pandemic requires a thoughtful and comprehensive approach. By offering remote services, creating safe in-person environments, and partnering with senior-serving organizations, businesses can help protect this vulnerable population and build lasting relationships with older consumers.

WeShield is here to help gather resources and supplies your practice needs to protect your most vulnerable clients. Contact us today to start building your preparedness plan for the eventual end of the pandemic’s state of emergency protection coming this May.